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There’s no two ways about it that the times are tough right now, they’re ‘unprecedented’ as the news keeps reminding us and if you keep up with the constant updates, it’s really quite scary. That’s reality as we know it, right now. It’s all rather disheartening, isn’t...

So what is a Brand Positioning statement? Businesses like you would usually create one of these and use it for internal use only. Once put together, it is useful to focus, guide and motivate the marketing and decisions of your business. A brand positioning statement...

Are you ready to lift your business plan off the ground? Are you ready to create a strategy that will equip you fully to reach your goals? Are you ready to complete some of the sharpest exercises to help you do so?  Yes... Now let us share some industry knowledge and...

What is ‘Brand’?  A brand is not just a name and a logo…yes these are very important components of a brand but they are merely the face. The heart and soul of your business/product is what makes it more than just a logo – it makes it a brand! Your brand is the...

Step 1: Brand Discovery and Definition Profiling the business, framing the strategy You know what it is you want to sell, now it’s time to see how others are doing it and work out how you can do it better! Define your target customer… • What is the area of your...