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Brand your business to target your audience

Brand your business to target your audience

Imagine you are playing a game of darts right now… You’re expertly posed, eyeing up the best way to defy all odds and you’re checking out the target. Now I want you to imagine this concept in terms of your business, posing yourself in the perfect position for your...

Tips for beginners: Creating the best logo for your brand

Tips for beginners: Creating the best logo for your brand

There is much more to a brand than just a logo, but it is a very good place to start! Your logo has a huge impact on how people perceive your brand, so you want it to be outstanding. Following these five principles of logo design will help you to do just that… Before...

Social media branding for beginners – the five rules

Social media branding for beginners – the five rules

Social media is already filled with beautifully crafted imagery, graphics and people! It takes some serious creativity to stand out against the current talent and competition, but it is possible! With this guide to social media branding for beginners, I can assure...

‘When the going gets tough, the tough get going’…

‘When the going gets tough, the tough get going’…

There’s no two ways about it that the times are tough right now, they’re ‘unprecedented’ as the news keeps reminding us and if you keep up with the constant updates, it’s really quite scary. That’s reality as we know it, right now. It’s all rather disheartening, isn’t...

Your Brand Positioning Statement & Brand Promise

Your Brand Positioning Statement & Brand Promise

So what is a Brand Positioning statement? Businesses like you would usually create one of these and use it for internal use only. Once put together, it is useful to focus, guide and motivate the marketing and decisions of your business. A brand positioning statement...

Defining Your Brand Promise

Defining Your Brand Promise

Are you ready to lift your business plan off the ground? Are you ready to create a strategy that will equip you fully to reach your goals? Are you ready to complete some of the sharpest exercises to help you do so?  Yes... Now let us share some industry knowledge and...

What is Brand?

What is Brand?

What is ‘Brand’?  A brand is not just a name and a logo…yes these are very important components of a brand but they are merely the face. The heart and soul of your business/product is what makes it more than just a logo – it makes it a brand! Your brand is the...

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First things first, let’s chat! What can we do for you? How would you like us to help? And, are you ready to really unleash the full potential of your brand? Yes? Well what are you waiting for!