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Tips for beginners: Creating the best logo for your brand
There is much more to a brand than just a logo, but it is a very good place to start! Your logo has a huge impact on how people perceive your brand, so you want it to be outstanding. Following these five principles of logo design will help you to do just that… Before...
Social media branding for beginners – the five rules
Social media is already filled with beautifully crafted imagery, graphics and people! It takes some serious creativity to stand out against the current talent and competition, but it is possible! With this guide to social media branding for beginners, I can assure...
Reach your target audience through irresistible content that speaks to them
I know you were drawn to this blog post because you read the word irresistible and it immediately made you want to read on. I know this because I purposefully chose that word to catch your eye, to spark curiosity in your mind around what exactly you could do to spice...
Create content with purpose to bridge the gap between you and your customers
What does Branding Content mean to you? For many Branding is defined by the look and feel of a business but as you delve much deeper than what’s on the surface, such as the logo design or the tone of voice you use within your copywriting you can start to distinguish...
‘When the going gets tough, the tough get going’…
There’s no two ways about it that the times are tough right now, they’re ‘unprecedented’ as the news keeps reminding us and if you keep up with the constant updates, it’s really quite scary. That’s reality as we know it, right now. It’s all rather disheartening, isn’t...
Your Brand Positioning Statement & Brand Promise
So what is a Brand Positioning statement? Businesses like you would usually create one of these and use it for internal use only. Once put together, it is useful to focus, guide and motivate the marketing and decisions of your business. A brand positioning statement...
Defining Your Brand Promise
Are you ready to lift your business plan off the ground? Are you ready to create a strategy that will equip you fully to reach your goals? Are you ready to complete some of the sharpest exercises to help you do so? Yes... Now let us share some industry knowledge and...
What is Brand?
What is ‘Brand’? A brand is not just a name and a logo…yes these are very important components of a brand but they are merely the face. The heart and soul of your business/product is what makes it more than just a logo – it makes it a brand! Your brand is the...
Brand Discovery and Definition
Step 1: Brand Discovery and Definition Profiling the business, framing the strategy You know what it is you want to sell, now it’s time to see how others are doing it and work out how you can do it better! Define your target customer… • What is the area of your...
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Say Hello!
First things first, let’s chat! What can we do for you? How would you like us to help? And, are you ready to really unleash the full potential of your brand? Yes? Well what are you waiting for!